Recently google adsense added a specific requirement for Publishers to put a transparent privacy policy on their sites. Visitors must be able to see it.
According to this policy, publishers must notify their visitors about the use of cookies and/or web beacons to collect data in the ad serving process.
Pro and contra are discussed on internet. Many publishers worry that this would make visitors afraid to visit their sites. On the other hand, some other publishers say that it is ok to put a privacy policy statement anywhere on their site.
I am also an adsense publisher. I have several websites. I feel that google doesn't make a clear requirement. These questions came into my mind :
- Where should I put this privacy policy ? On a special page ? On sidebar ? On footer ? On header ? Or it should be seen on every page ?
- If I don't put any privacy policy, when is the deadline ? Will google ban my account if I never create any privacy policy statement ?
- Paranoid : I'm afraid these privacy policy will make visitors scared. And this would end up in lower impressions and clicks.
- Is it just a google tricks to lower and hold payments ?
- More about number 2 and 4 : I'm only a publisher with low revenue. My sites are only small sites and sometimes generate no impression at all. Wouldn't it be better if the requirement is only for "big" publishers ? They already have many regular visitors per day and if the privacy policy statement makes them scare, it affects only small number of visitors.
- If I notify visitors about the use of cookies and/or web beacons to collect data, I should also notify that it is not only for adsense purposes to collect data because I also track visitors using google analytics, mybloglog, sitemeter, extreme tracking or any other counters. And I also implement kontera, amazon, or any other affiliations. I'm sure they also collect visitor's data. If I don't clearly mention them on privacy policy, visitors will feel cheated.
- Do visitors care about privacy policy ? I've been surfing many websites and I never care about privacy policy or any terms of service statements. Do you ?
I've made a simple privacy policy statement and I would like to test it out. Let me evaluate if it will decrease impressions and visitors.
If you have your own opinion about this, don't hesitate to drop a comment. And don't forget to list your privacy policy urls if you have any or them, feel free to "spam" :-) But if they're really spam, I will delete them. Sorry about this. I feel sick enough to get spams on my email per day, and I don't want them appear on my blog.






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