It takes 10 days to Unsubscribe From Yahoo! Shopping

I got an email from Yahoo! Shopping with pictures of laptop, digital camera, cell phone, shoes, tv, mp3 player, pda, furniture, women's clothing. It also gave me links for reviews, bargains, saving zone, green, and coupon deals.

Honestly I never care about email like that. And since it came from Yahoo!, I don't think I need to trash it out. But because I receive a lot of emails everyday, I wanted to stop receiving email from Yahoo! Shopping. According to suggestion on the header (sorry, I didn't make the screenshot), and suggestion from footer (see picture above, I've made it smaller to fit the template), I need to hit unsubscribe link.

After clicking the link, I got this on my screen :

Thank you, your changes have been saved and will take effect within 10 business days. If you would like to make additional changes, you can always manage all your marketing preferences by visiting your Marketing Preferences page.

If you have trouble unsubscribing, please visit the Unsubscribe Help page.

I don't understand, why 10 days ? not instant ? After reading Unsubscribe Help, I got an answer : Your changes take effect within 10 business days. If you recently unsubscribed, the email you received might have been processed and ready to mail when you updated your preferences.

For a couple of minutes, I tried to figure it out :

1. It is a mailing list system.


2. Yahoo! always makes schedules to send marketing and promotion emails for 10 days ahead.


3. Maybe it is impossible to automatically remove my mail address that has been scheduled as receiver.


4. My email address has been removed from the database, but it is still inside running scheduled task. So maybe I will still receive such email tomorrow, but not for the next schedule.


5. Maybe it can be removed instantly using manual procedure, but the staffs are so busy, or so lazy to do something because the coffee machine at Yahoo! office is not working.

From "Unsubscribe Help" page, I know that Yahoo! really cares about privacy. Phone contact, web beacons, postal mail, email, all are mentioned and explained well and clear. But I think Yahoo! has to care more about it in real actions, not just in papers and pages.

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